When it comes to building a customizable ecommerce website for your business, there are two main choices on the market. Actinic and Magento are both systems which allow you to set up your own ecommerce system with secure web hosting for a fee.
Both of these websites will allow you to set up a fully functioning online store in no time at all by using an inbuilt template. All you will need to do afterwards is to tweak the specific details on the site you and will be ready to start selling products.
SEO optimization is very important for an ecommerce site, because if your products are not ranking high on the search engines then your customers will not be able to find them and you will not make the sale. Sometimes these two ecommerce solutions have features that are SEO friendly and other times their coding and construction can negatively affect your rankings.
Although Magento and Actinic are similar, there are some differences between the two. Is one of these systems better for SEO than the other? Here is a comparison of the SEO advantages and disadvantages that both Actinic and Magento have to offer.
Template Design Not Great “Straight Out of the Box”
It is true for both Magento and Actinic that these programs are not their best when the default template is used without any customization.
Magento will automatically set its organization to group pages by category, which means that there will be many repeating pages when a product is in more than one category. This creates duplicate content which can really harm Google rankings.
Actinic is very similar and the default navigation system on its ecommerce sites is also not very search engine friendly. These two systems can be altered to make them more search engine compatible, but this requires someone who knows how to do this and can alter the design in the settings.
Actinic Offers Superior Automated SEO Feature
One of the advantages to using Actinic software is that it will provide you with an automated SEO feature which is superior to most of the comparable products on the market. This makes it easier for you because most of the SEO work will be done for you. However, you still might want to go in and tweak the SEO of the program even more and the customizable aspects of the software allow you to do this with relative ease.
Actinic Not Recommended for New Ecommerce Merchants
If you are new to the world of ecommerce, you might not want to use Actinic as your first ecommerce system. It requires a lot of adjustments and customizations which can be quite confusing if you don’t know what you are doing. Other programs such as Magento might be easier to figure out for the first time user.
However, if you are hiring an SEO consultant to set up your ecommerce website instead you might want to consider using Actinic. In the hands of someone who knows what they are doing, this complexity is actually an advantage because it means that the site can be customized to exactly what you want. This is one of the benefits of hiring a professional SEO consulting company to help with the set-up of your online commerce store.
When it comes down to it, Actinic and Magento are two very similar programs which provide you with the same type of service. There are slight differences between the two and the one which works better for you will depend on the ecommerce needs of your particular company.
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