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  • sarahsimser [◘ 17]
  • 04/06/2012
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GoTo Garden

Title Image Of GoTo Garden

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  • LeAnn Rimes
  • Gardening
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  • Food security
  • Spinach
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Home Gardening: Grow it, Eat it... Sell it?

I have extra spinach in my garden right now. A lot of extra spinach. We eat it every night for dinner, I give it away by the grocery sack, and I am blanching as much as my freezer will hold. And I still have extra. Should I put a goofy sign in my front yard, "spinach for sale?" Nah. Yet, I sure wish I could find a way to sell some of it...

Enter GoTo Garden. GoTo Garden is a mobile app I am creating. It gives gardeners an avenue for selling their excess (and everyone else access to this home grown goodness.) If you are a home gardener, your backyard will temporarily become something of an old fashioned vegetable stand. Using GoTo Garden, you share a little info about your garden such as its location, what kinds of fruits and veggies are available, photos and when you are "open" for business, say, every Tuesday afternoon between 4 and 7pm.

GoTo Garden
GoTo Garden


If you are on the buying end you can search and locate gardens in your neighborhood (or within reasonable driving distance) that will sell to you. You might search for gardens within a two mile radius from your current location, or gardens with napa cabbage, or when the gardens are "open."

GoTo Garden
GoTo Garden


With a tool such as GoTo Garden, home gardeners everywhere will step up production. GoTo Garden – and other yet-to-be-developed utilities created in the same vein - will deepen the impact of the urban agriculture movement: I envision communities where home gardeners feed their neighbors as well as their own family and friends. Thereby extending the reach of locally grown produce beyond that of the small farmers and farmers markets. Talk about real food security, and “micro-local” agriculture!

GoTo Garden
GoTo Garden


The home gardener may play the starring role in the next chapter of the food revolution, much as the small farmer with CSA shares and booths at farmers markets has been the star of this most recent chapter. The home gardener is an increasingly powerful force.

GoTo Garden will be free to download and use. Monetizing the app would create hurdles to adoption. So, I have opted instead to fund the creation and initial maintenance of GoTo Garden through Kickstarter.  By kicking in a buck or two, you can help make this app a reality.

Together we can bolster the sustainable agriculture/urban agriculture/local foods movement. Through innovation, and just saying "no" to Big Ag, we can bring ever more *real* food to our families' dinner tables and friends' barbeques. GoTo Garden is one more avenue for tasty healthy food to find people hungry for the real deal.

GoTo Garden E- Mail
GoTo Garden Online
GoTo Garden on Kickstarter

 

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sarahsimser [◘ 17]

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6 Comments

  • 06/06/2012
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1
Roland Trimmel

Roland Trimmel [◘ 1]

CMO at Wappwolf

Sarah - I really like the concept and it seems there is some potential in it. This should particularly resonate well with people in CA, who have developed a certain culture for food. I would highly recommend you to talk to Emily Olson from Foodzie.com, she knows quite a bit about food. Happy to introduce her!
...
  • 05/06/2012
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sarahsimser

sarahsimser [◘ 17]

No Occupation given

Hi Lukas, Thanks for your support :) In answer to your question regarding establishing a community: that is one reason I chose to use Kickstarter to launch the project in its idea phase - to establish a community. Publicizing the app is important now - to gain the community. I can update backers and others interested via blog after Kickstarter is over. Now, as to whether or not we will have an imbalance of user types (too many buyers, not enough sellers, for instance) is also easy to address via Kickstarter launch. I have a feeling that the type of backers has been roughly split b/t gardeners and buyers so far. But my strongest interest has been from individuals who are gardeners. Keep in mind that there is overlap: I would qualify as both a gardener and a buyer. And the ratio of gardeners to buyers may need to be something like 1:5 for it to work successfully. We will have to see.
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  • 05/06/2012
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Lukas Quittan

Lukas Quittan [◘ 33] agrees

Newsgrape

Hey Sarah! Great project, really! I would totaly use it for my 6 crazy growing tomato plants on my balcony ;) However, I have one big question: When you launch the app, will there already be a community behind it? My biggest concern would be that the demand is way bigger than the supply - and buyers will turn away when there is nothing offered to them right from the beginning. Best L
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  • 04/06/2012
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Bumblebee

Bumblebee [◘ 24]

BA Media and Com

YES! Finally. This is brilliant. Especially since our dear First Lady published her experiences and tips with gardening ( very much recommend checking this out at: www.amazon.com/American-Grown-… ) more and more are turning towards using their garden as an easy and cheap source for high quality organic food. Did you know that an average tomato in a supermarket has been shipped like at least 600 miles? This is crazy, unsustainable and uneconomical. And projects like these can help to facilitate local food. I've just forwarded this to all my friends :-)
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  • 05/06/2012
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sarahsimser

sarahsimser [◘ 17] agrees

No Occupation given

Great! Thanks for the plug. I agree, home gardens lower the carbon footprint. I have read various articles online suggesting home gardening is dramatically on the rise. I think the thrust of the local foods movement has been towards small farmers, up until now. And that home gardeners are an under-served demographic in the whole food revolution.
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  • 04/06/2012
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swinerider

swinerider [◘ 15] agrees

No Occupation given

personally one of my favourite ideas on here because I know the problem of too many vegetables to eat alone very well :)
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