Over the years, TheLawInsider.com has managed to publish some great content. From tips on writing a demand letter to op-eds on the plight of recent law school grads– our writers have hit on some great topics. And in the process, our daily traffic has grown from 25 unique visitors a day to over a 1,000. N0, we’re no where near the big boys in terms of traffic, but for a legal blog we do alright.
Attorneys often ask us for suggestions on good blog topics and titles. As it turns out, it’s a science, an art and takes a bit of luck.
First things first, the science is discovering what folks are searching for via the major search engines. Google’s Keyword Tool is a good starting place. Make a list of legal topics that you or someone you know could write a topic on. Make a list of 50. Anything from broad (“how to find a good lawyer”) to specific (“Chinese Drywall Cases 2012″). Run these topics through the Keyword Tool and get a sense of what’s popular. Keeping in mind that a very popular topic like “how to find a lawyer” is going to have steep competition.
On the art side of it, you’ll want to get smart with your titles. If you’re going to publish your titles on Reddit, Digg and other aggregate sites, you’ll want to catch your readers’ attention. TheLawInsider.com has achieved success with titles that contain “How to” or “Top Ten”.